ROYCE PHANTOM rtwgt4555

REDEFINING LUXURY: THE 2018 ROLLS-ROYCE PHANTOM

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The word luxurious gets thrown around a lot these days, but what makes a car truly luxurious? When you think of luxury cars, Rolls-Royce is likely one of the first to mind. After all, the British brand is practically synonymous with luxury, as they have produced nothing but world class luxury cars for over a century.

The streets are filled with main mainstream luxury cars from familiar makes like Audi, Mercedes, Lexus, BMW, Acura, Cadillac and so on. The step up between a “mainstream” luxury car and something utterly breathtaking is a Rolls-Royce. You’ll never see the Spirit of Ecstasy on an average. Rolls-Royce based their entire brand image on building uber-luxurious land yachts, which only a privileged few can afford. The iconic brand’s top-shelf model, the Phantom, has been in production off and on since 1925.

Although we’ve seen seven different generations throughout the years, the latest eight-gen one promises to be a game changer. It’s difficult to believe that because the last Phantom generation was so good, but leave it up to the clever engineers and designers at Rolls to wow us all over again. Welcome everyone, to the 2018 Rolls-Royce Phantom.

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